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Director, Technical Product Marketing

Axellio (www.Axellio.com), an innovator in advanced solutions for network security and Radio Frequency (RF) Monitoring and Analysis, located in Colorado Springs, Colorado, is searching for a hands on Director, Technical Product Marketing who is passionate about creating convincing messaging and creative marketing campaigns to allow Axellio to succeed. The perfect candidate will possess all the qualifications below and be able to think critically and make decisions in a fast-paced environment and have a “get it done” attitude.

Summary:

Working out of our Colorado Springs, Colorado office and reporting directly to the CEO, the Director, Technical Product Marketing spearheads all content development and marketing efforts for Axellio. Axellio targets both network cyber security and RF analysis for military electronic warfare and intelligence services. The right candidate needs to deeply understand the target audience, their challenges and can succinctly explain how our products help solve customer problems and how this aligns with the company’s overall strategy and goals. Working closely with development, sales, and Axellio’s leadership, the Director creates the convincing product positioning and succinct messaging across product literature, website, PR, social media, as well as sales responses to call for tenders. Furthermore, this person also develops and executes successful marketing campaigns and events and tracks their success.

The ideal candidate is creative, passionate, motivated, and a great communicator with in-depth experience in network security and/or RF Monitoring and Analysis. Experience in both is not necessary, but experience in one is mandatory. A passion to learn and grow in the other with help from our team will be necessary. This individual will be the expert in understanding the customer, how and why they buy, the challenges they are facing and how to apply our solutions to those issues.


Responsibilities:

• Lead and develop product and corporate messaging and positioning for use in sales and marketing content across the company. 
• Gain and maintain a deep understanding of our target markets, their ecosystems including other vendors’ technologies and offerings, and the underlying technology.
• Develop buy-in for the solution positioning and messaging both internally and with key external partners, constantly assessing our positioning and being open to evolve the message. 
• Create succinct text, graphics, and video content to communicate Axellio’s positioning, approach, and contribution effectively. 
• Initiate, own, and drive marketing campaigns and solution launches across all marketing vehicles (PR, social, content development, events, etc.) and coordinate across the organization, contractors, and partners. 
• Act as an evangelist to build awareness and understanding internally and externally, including during sales calls, media and analysts’ briefings, at events, and through speaking engagements.
• Identify, guide, and manage marketing contractors such as writers, PR services, event services, etc. as needed to amplify our marketing. 
• Develop sales tools, competitive analysis, and collateral and train the sales force on its use.
• Working with sales in developing sales submissions to ensure content submitted for opportunities are clearly communicating our value and messaging.

Requirements:

• MS or BS degree in Computer Science, Engineering, Business or equivalent and 5+ years’ experience as a HANDS ON Technical Product Marketing Director or Manager with focus on network analysis and security or in the field of RF Monitoring and Analysis for military electronic warfare and intelligence services.
• Excellent written and verbal communication skills.
• Solid understanding of Axellio’s core markets including solutions, vendors, underlying technologies, and common operational practices.
• Self-starter with a proven track record in creating product marketing content and campaigns.
• Analytical and creative thinker who enjoys customer and partner engagement.
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done.
•  Proven ability to work with and influence cross-functional teams without formal authority.
•   High degree of empathy for others’ perspectives and circumstances combined with sharp negotiation tactics.
• Willingness to travel (no more than 10% of the time).

• Base compensation in the $150,000 to $170,000 range DOE.
• Equity stock options in a rapidly growing start-up / cutting edge technology company.
• The chance to develop next generation networking and cyber security products and to work with others who are passionate about technology.
• A team driven by collaboration and getting results in a fast paced and transparent start-up environment - where trying new things, “failing fast,” and learning are valued.